Dior’s newest unveiling, with its cruise 2024 marketing campaign, is a vivid tapestry of inspiration drawn from Mexico’s wealthy cultural heritage. Artistic director Maria Grazia Chiuri pays tribute to the nation’s historical past, artwork, and traditions to create a collection that additionally showcases Dior’s craftsmanship.
Dior Cruise 2024 Marketing campaign
Frida Kahlo, the enduring Mexican artist recognized for her audacious spirit and distinctive fashion, serves as an inspiration for this assortment. Fashions channel Kahlo with hairstyles mimicking her signature braids, including a layer of homage to pictures by Brigitte Niedermair. This isn’t Dior’s first time celebrating Mexican tradition. The model’s cruise 2019 present featured Mexico’s all-female rodeo riders.
Full skirts dance alongside tailor-made jackets, all intricately adorned with elegant guipure and conventional huipils. These Dior cruise 2024 items are co-created with Mexican artists, making every merchandise a collaborative murals.
The handbag brand’s designs, just like the Woman Dior and Panier Chapeau, make a press release in brown leather-based, seamlessly becoming into the gathering’s earthy and opulent aesthetic. The materials aren’t any much less opulent, with silk lace and black velvet providing a tactile richness that begs to be touched.
However the assortment doesn’t cease at materials and silhouettes. Butterfly embroideries in shades of purple, orange, and inexperienced add a whimsical contact, a nod maybe to pure magnificence. This comes on the heels of Dior’s earlier collections, just like the fall 2023 line impressed by mid-century designs and the Rose des Vents ads featuring Jenna Ortega.