SKIMS, the model that’s been redefining consolation and elegance, has as soon as once more made headlines by that includes Grammy-award-winning rapper Cardi B in its newest advert marketing campaign. The pictures, which rejoice the model’s Cotton Collection, are captured by famend artist and photographer Vanessa Beecroft.
Set towards a impartial backdrop, Cardi B’s presence is something however subdued. Her Rapunzel-length waves in a fiery darkish red auburn add a contact of boldness to the gathering’s recent waistbands, cuts, and colours.
Cardi B for SKIMS Cotton 2023 Marketing campaign
In a single charming picture, Cardi B dons a body-hugging long dress in a hanging shade of inexperienced, posing barefoot and embodying the essence of relaxed but attractive class. This follows different high-profile collaborations for SKIMS, which beforehand featured Kim Cattrall in its Best Of ad and Madelaine Petsch in its campaigns.
The Bongos rapper’s involvement is equally attention-grabbing. Including a splash of caprice, a brief movie accompanying the marketing campaign options Cardi B posing to playful music, asking the viewers, “All people’s carrying SKIMS, are you?”
It’s a query that resonates, given Cardi B’s personal endorsement of the gathering. “I’ve at all times liked the SKIMS Cotton Assortment,” she mentioned. “It’s so attractive and makes me really feel snatched but comfy whereas hanging out at dwelling. The brand new kinds and colours I wore on set are even higher, and I can’t wait to put on them on a regular basis.”
Mark your calendars, as the brand new arrivals from the Cotton Assortment are set to reach on October nineteenth at 9 AM PT. With the rapper because the face of this marketing campaign, SKIMS continues to guide the trade in celeb casting and advertising, making it clear that the model is not only a pattern however a cultural power to be reckoned with.